{"id":237,"date":"2025-12-15T09:56:53","date_gmt":"2025-12-15T02:56:53","guid":{"rendered":"https:\/\/theviangroup.com.vn\/?post_type=project&p=237"},"modified":"2025-12-15T09:56:53","modified_gmt":"2025-12-15T02:56:53","slug":"posm","status":"publish","type":"project","link":"https:\/\/theviangroup.com.vn\/projects\/posm\/","title":{"rendered":"POSM"},"content":{"rendered":"\n

\ud83c\udfaf K\u00edch Ho\u1ea1t Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng: Gi\u1ea3i Ph\u00e1p Thi\u1ebft K\u1ebf & S\u1ea3n Xu\u1ea5t POSM Chuy\u00ean Nghi\u1ec7p T\u1eeb The Vian Group<\/h2>\n\n\n\n

POSM (Point of Sale Materials)<\/strong> l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng (si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, \u0111\u1ea1i l\u00fd,…) nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat s\u1ef1 ch\u00fa \u00fd, cung c\u1ea5p th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng ngay l\u1eadp t\u1ee9c<\/strong> c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

M\u1ed9t b\u1ed9 POSM \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t chuy\u00ean nghi\u1ec7p ch\u00ednh l\u00e0 “ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u1ea7m l\u1eb7ng”<\/strong> m\u1ea1nh m\u1ebd nh\u1ea5t t\u1ea1i c\u1eeda h\u00e0ng. The Vian Group<\/strong> cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ecdn g\u00f3i t\u1eeb kh\u00e2u thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 thi c\u00f4ng POSM, gi\u00fap chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n

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\ud83d\udca1 Thi\u1ebft K\u1ebf POSM \u2013 \u0110i\u1ec3m Ch\u1ea1m Th\u01b0\u01a1ng Hi\u1ec7u Quy\u1ebft \u0110\u1ecbnh<\/h2>\n\n\n\n

The Vian Group lu\u00f4n t\u1eadp trung v\u00e0o t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c thi khi thi\u1ebft k\u1ebf POSM:<\/p>\n\n\n\n

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  • N\u1ed5i b\u1eadt T\u1ed1i \u0111a:<\/strong> Thi\u1ebft k\u1ebf ph\u1ea3i \u0111\u1ea3m b\u1ea3o s\u1ef1 n\u1ed5i b\u1eadt v\u1ec1 m\u00e0u s\u1eafc v\u00e0 h\u00ecnh \u1ea3nh ngay c\u1ea3 trong m\u00f4i tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u00f4ng \u0111\u00fac.<\/li>\n\n\n\n
  • Truy\u1ec1n t\u1ea3i Th\u00f4ng \u0111i\u1ec7p R\u00f5 r\u00e0ng:<\/strong> Th\u00f4ng tin v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i ho\u1eb7c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nhanh ch\u00f3ng v\u00e0 d\u1ec5 hi\u1ec3u.<\/li>\n\n\n\n
  • Ph\u00f9 h\u1ee3p \u0110i\u1ec3m b\u00e1n:<\/strong> Thi\u1ebft k\u1ebf ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a v\u1ec1 k\u00edch th\u01b0\u1edbc v\u00e0 h\u00ecnh d\u00e1ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng gian tr\u01b0ng b\u00e0y c\u1ee5 th\u1ec3 (qu\u1ea7y k\u1ec7, l\u1ed1i \u0111i, khu v\u1ef1c khuy\u1ebfn m\u00e3i).<\/li>\n<\/ul>\n\n\n\n

    \ud83d\udcc8 Quy Tr\u00ecnh Kh\u00e9p K\u00edn \u2013 \u0110\u1ea3m B\u1ea3o Hi\u1ec7u Qu\u1ea3 Chi\u1ebfn D\u1ecbch<\/h2>\n\n\n\n

    The Vian Group t\u1ef1 tin mang \u0111\u1ebfn d\u1ecbch v\u1ee5 POSM ho\u00e0n h\u1ea3o th\u00f4ng qua quy tr\u00ecnh:<\/p>\n\n\n\n

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    1. T\u01b0 v\u1ea5n Chi\u1ebfn l\u01b0\u1ee3c:<\/strong> Ph\u00e2n t\u00edch m\u1ee5c ti\u00eau marketing v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c lo\u1ea1i POSM ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n\n\n\n
    2. Thi\u1ebft k\u1ebf Th\u1ef1c thi:<\/strong> \u0110\u1ed9i ng\u0169 thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o ra m\u1eabu POSM kh\u00f4ng ch\u1ec9 \u0111\u1eb9p m\u00e0 c\u00f2n d\u1ec5 d\u00e0ng s\u1ea3n xu\u1ea5t v\u00e0 l\u1eafp \u0111\u1eb7t.<\/li>\n\n\n\n
    3. S\u1ea3n xu\u1ea5t Th\u1eed nghi\u1ec7m:<\/strong> S\u1ea3n xu\u1ea5t m\u1eabu th\u1eed \u0111\u1ec3 kh\u00e1ch h\u00e0ng ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng in \u1ea5n, m\u00e0u s\u1eafc v\u00e0 \u0111\u1ed9 b\u1ec1n k\u1ebft c\u1ea5u tr\u01b0\u1edbc khi s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t.<\/li>\n\n\n\n
    4. S\u1ea3n xu\u1ea5t L\u1edbn & Ki\u1ec3m so\u00e1t Ch\u1ea5t l\u01b0\u1ee3ng:<\/strong> S\u1eed d\u1ee5ng m\u00e1y m\u00f3c hi\u1ec7n \u0111\u1ea1i, \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111\u1ed3ng nh\u1ea5t v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c k\u1ef9 thu\u1eadt cao.<\/li>\n\n\n\n
    5. Giao nh\u1eadn & L\u1eafp \u0111\u1eb7t (T\u00f9y ch\u1ecdn):<\/strong> H\u1ed7 tr\u1ee3 l\u1eafp \u0111\u1eb7t POSM t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang v\u1ecb tr\u00ed t\u1ed1i \u01b0u.<\/li>\n<\/ol>\n\n\n\n
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      \"\"<\/figure>\n<\/figure>\n","protected":false},"featured_media":245,"template":"","project-groups":[],"class_list":["post-237","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/theviangroup.com.vn\/rest-api\/wp\/v2\/project\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theviangroup.com.vn\/rest-api\/wp\/v2\/project"}],"about":[{"href":"https:\/\/theviangroup.com.vn\/rest-api\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theviangroup.com.vn\/rest-api\/wp\/v2\/media\/245"}],"wp:attachment":[{"href":"https:\/\/theviangroup.com.vn\/rest-api\/wp\/v2\/media?parent=237"}],"wp:term":[{"taxonomy":"project-groups","embeddable":true,"href":"https:\/\/theviangroup.com.vn\/rest-api\/wp\/v2\/project-groups?post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}